YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CS EXECUTIVE FINANCIAL MANAGEMENT Chapter ‐ 1 Financial Management Financial Management: ‐ Financial Management ls vk'k; gS foŸk dk izca/k djukA Financial Management 2 words ls feydj cuk gS foŸkh; vkSj izca/kA foŸkh; ls vk'k; gS O;olk; esa foŸk dh vko';drk dk vuqeku yxkuk] foŸk ds L=ksr dh ryk'k djuk] foŸk dh izkfIr djuk rFkk bldk izHkkoh :i ls fofu;kstu djukA izca/k ls vk'k; gS O;fDr;ksa rFkk foŸk ds L=ksr dk vkil esa leUo; LFkkfir dj O;kikj ds mÌs';ksa dh iwfrZ djukA Theoretical Point: ‐ � Profit Maximization v/s wealth Maximization: ‐ 1) Profit Maximization: ‐ A) Arguments of favour of Profit Maximization: ‐ ¼iin against of Profit Maximization: ‐ (i) fdlh O;olk; esa dbZ izdkj ds ykHk izkIr gksrs gSA Gross Profit, Operating Profit, Net Profit vkfnA buesa ls fdl ykHk dks c
